Making more pages load instantly
Posted on | May 17, 2012 | Comments Off
Webmaster level: AllAt Google we're obsessed with speed. We've long known that even seemingly minor speed increases can have surprisingly large impacts on user engagement and happiness. About a year ago we rolled out Instant Pages in pursuit of that goal. Instant Pages makes use of prerendering technology in Chrome to make your site appear to load instantly in some cases, with no need for any extra work on your part. Here's a video of it in action:
Which Sit Com Character Would You Trust With Your SEO?
Posted on | May 17, 2012 | Comments Off
SEO experts come in all shapes and sizes and from all walks of life. Personally I think that anyone from any background could become familiar with this industry and make a living from it if they have the time and patience to give it a try.
However, to put my idea to the test I decided to see how some of my favourite sit com characters would get on if you trusted your website (and SEO) to them.
Read more3 Effective Local Link Building Strategies
Posted on | May 16, 2012 | Comments Off
The link building industry is almost entirely based around national or international, unfocused strategies. Attempting to generate as much traffic through spread links around the web, it can be effective but also forces you to expand your competition bracket. Which means you are casting too wide a net to center your audience.
Unfortunately, the local link building market is harder to get into. That is why so many people choose to go with the first process instead of spending more time and effort on the second. Which inevitably reduces the efficiency of their overall marketing campaign.
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